Dynamic Data-Fed Ads: New XML Component
We’re super excited to announce the beta release of Adventive’s dynamic data feed technology with the new XML Parser component. The XML Parser allows you to incorporate live, XML feed-based content into your ads. Get in touch to schedule a demo or for access to the beta.
Did you know you can build Outstream ads with Adventive? Outstream ads have some of the highest viewability rates as they can be placed anywhere on site and are triggered only when in view.
Mobile-Ready, In-Feed Ad Formats
Looking for in-feed, non-intrusive ad formats? Check out how these recent executions. All use Adventive's Scroller format - automatically revealing the ad as the user scrolls through page content. Formats include the scroller, scroller with play in-view video, scroller snap.
Sticky Sidebar Updates
We've added new functionality to the Sticky Sidebar, a great, highly viewable ad format. You can now lock the Sidebar in place or allow to flow as user scrolls, add, remove and format the top bar and set a timed close action.
- X/Y coordinates now display next to guides to make positioning canvas elements easier than ever. And don't forget to check out guides - now available for the builder.
- Smoother parallax animations to make them even more responsive on scroll
- Improved accessibility with screen readers
- Tag sheet export naming convention now includes campaign, site and placement names
- Autoplay when in-view option added to VAST and YouTube-sourced video