This article describes the process for trafficking Adventive tags using DoubleClick for Publishers (DFP).
Generating your ad tags
When you're ready to export your tags, click the Export Tags button on the campaign interface, to open the tag generator. Select Doubleclick for Publishers from the Ad Server drop down. This will ensure your tags are formatted with the correct macros for trafficking via DFP
Trafficking in DFP
- Click Add Creatives
- Select the Advertiser from the dropdown list. Click continue.
- Click Third party from the available list of creative types.
- Enter a name for your ad creative
- Paste your Adventive tag into the Code Snippet field. Macros will be automatically inserted.
- Select target ad unit size.
- Click Override for SSL compatibility and set the value to YES (optional - enables preview without opening new window)
- Uncheck the "Serve into a SafeFrame" box
- Click Save
You should now be able to preview your ad unit within the preview pane. If the ad does not load in the preview, click New Window.
NOTE: If the ad is not loading in the preview pane or in a new window, verify the campaign is Active in Adventive's campaign manager.