GIF animations can be an easy way to grab user's attention. Yet, even simple animations with only 10 frames can exceed 200k, way over the 40k initial load size required by most publishers.
This article will show you how you can incorporate large GIF animations in your creatives without worrying about file size.
Step 1: Prepare your files
After you've built your GIF in Photoshop, go to File > Export > Render Video.
In the Render Video dialog, verify that your file has the following settings:
You'll also want to save off the last frame (usually the call to action) as a PNG or JPEG to use as a fallback image.
Upload your new MP4 video file and your backup image to Adventive via the Asset Manager, or by clicking the cloud icon at the bottom of the Assets panel in the builder.
Step 2: Create your ad
Choose an ad template from the library or create a custom ad. If your GIF animation will cover the entire ad canvas, make sure your ad dimensions are the same as your GIF.
In the menu click save. Name your ad, select your fallback image from the pre-populated list in the drop down and enter your click-through URL.
Step 3: Add your video
Click Video in the Components panel.
Source: Select video asset in the drop down list.
Select video: Select your video from the list.
Theme: Select chromeless player.
Check the box for auto play.
Uncheck the Show Loader and Show Replay Button boxes.
Step 4: Add a click-through
In the Tools panel click HitBox.
You'll see a little blue square appear in the top left corner of the ad. Select and resize to cover your entire ad.
Click the magnifying glass icon in the menu to save and preview your ad.