Looking to add a Third Party tracker? This article will walk you through adding click, impression, engagement, and viewability (DoubleVerify and MOAT) tracking to your ad unit.
Open your doc with trackers.
Note: If you are copying/pasting from an excel worksheet, be sure you are actually clicking inside the Excel box and selecting/copying the Click URL and Impression trackers. You will just need to copy the tracker, not the wrapper.
* Update 3rd party trackers from the Campaign manager not in the Builder. Once you have the ad in a placement in a campaign, you would replace your default url placeholder and any other urls/placeholders with a tracker. Everything you do in the campaign manager will override the builder (trackers will not show in the builder - as this is 1 creative unit in the builder - this allows you to use the same unit multiple times in a campaign with multiple tracking). You can Preview each ad from the Campaign Manager by clicking on the magnifying glass icon to the right of each ad.
Go into the campaign you are looking to add a tracker to its ad units. Click the 3 dots to the right of the Ad (be sure you click at the Ad level):
Upon clicking the 3 dots, the below dropdown will appear – select “Add Third Party Tracking”:
The following screen will appear:
To add Click URLs:
Any Click URLs you’ve added in the builder will automatically populate on the first tab – under Click URL.
Click the Click URLs tab and then click within the “Click URL” field to change the current url to your tracker:
* Replace any urls that have populated with the appropriate click tracker (any clickthrough urls you put in the builder on a hitbox, image, etc. automatically populates here). Once done, Click Submit – or, you can now add your Impression Tracker.
Helpful Hint: You can add as many Click Urls, Impression and Engagement Tracking as needed per ad before hitting the Submit button in the bottom right corner.
*For a Slideshow Build, if you left each slide's url as blank, it will default to the Default url you specified in the General Properties in the builder and will show in the Campaign Manager's Third Party tracking - which you can update (or not) the same way as above by clicking within the Click URL field:
To add Impression Tracking:
Click the Impression Tracking tab. If there is no Impression tracker currently placed, a notification will come up for you to “click” to add one.
Copy and paste the Impression tracker into the “Tracking URL” input box (the description field is optional).
Click Submit – or, you can now add an Engagement Tracker.
To add Engagement Tracking (Must be a Video or Slideshow creative only)
Click the Engagement Tracking tab. If there is no Engagement tracker currently placed, a notification will come up for you to “click” to add one.
The following screen will come up – select the Engagement Type (in this example, as the video in our creative is from Youtube – the link populates for you to select):
Next, Select the Action (AutoPlay, Play, Pause, Mute, Unmute and 1st, 2nd, 3rd, and 4th Quartiles - scroll down):
Next, copy/paste the engagement tracker into the “Tracking URL” input box:
Finally, select the Tracking Type:
To add Viewability Trackers (Adventive currently supports DoubleVerify and MOAT):
Click the Viewability tab. If there is no Viewability tag currently placed, a notification will come up for you to “click” to add one.
Click Submit to Save.
* If an invalid url is placed, you will see a Red warning stating "Invalid Click Url", or "Invalid Impression URL", or "Invalid Engagement URL" depending on which tab you are in.
If this is an update to an existing campaign, be sure to Republish the campaign. Adventive embeds 3rd party trackers in the actual ad code (vs appending to the end of the tag), allowing you to update or add tracking at any time without generating new tags or retrafficking.
Click the republish icon at the top of the page to republish all ad units that have been updated.
Alternatively, click the republish icon next to the individual ad line items to republish just that particular ad unit.
Updating Trackers/View Trackers:
To make updates to Third Party trackers/or to view, you can re-select “Add Third Party Tracking" next to each ad and click within the field for the tracker you want to change or view:
For Bulk Viewing - when you export tags as an Excel file, there will be a tab at the bottom of the Trafficking Sheet downloaded file called "Tracking" which will show each ad's corresponding trackers: