A Banner ad format is a standard non-expanding ad unit. A single screen canvas will display after you create your new file.
Note, you can add additional screens to any ad format by clicking the + icon in the screens and layers panel as well as Rename. * You can select a screen and drag it/reorder the screens - this will automatically update the ordering numbers listed on the Screen tabs. (You should check any previous actions you have in case you need to update Go to Screen actions, etc.) Also see Screens & Layers article here.
This article will walk you through creating a standard unit using Adventive’s Banner template.
Banner Ad Unit
In the Builder, Create a New File, type in File Name, and select Banner from the dropdown.
Select ad dimensions or click custom to enter your own.
Backup Image – Any image asset that matches the dimensions you’ve entered will be displayed in the dropdown list. You can select one here or add a backup in the builder under general properties in the “Fallback Image” field. This Backup Image will be displayed if the user’s browser is out of date and cannot support HTML5.
Click URL – The default click URL. The click URL is automatically applied to any area of the ad unit without an associated click or event action (i.e. buttons, hitboxes, expand actions etc.). Users that click on the fallback image will also be directed to this URL.
Setting Up Your Canvas
A blank canvas will load onto the screen. This is where you'll place your ad content.
Ad Properties (In the Properties panel to the right of the Builder)
Width and Height
The Width and Height of your canvas will be the sizes you choose from the Create New File template. You can change these at any time.
Opacity of the ad canvas
Selecting this option will automatically scale the ad screen to the size of the user’s browser.
Selecting this option will allow you to "lift" the ad unit so all clickthroughs work on your test page.
Sticky Ad. You can find sticky ad settings in the General Ad Properties panel on the right of the builder. If you do not have this option, the ad format you’ve selected cannot be made sticky. Sticky ads stick to the top of the page instead of scrolling off screen.
See article on Sticky Ad for settings.
Click to change or update the name of your ad
Default Click URL
Click to change or update the default click URL
UPDATE: You can now choose to have the Default Url open in a “New Tab” or the “Same Tab” by clicking on the dropdown arrow next to the “Open In” field in General Properties:
Click to add or update your fallback image. This will open your assets, displaying only images that are identically sized to the initial load screen dimensions of your ad unit.
Click on the Asset icon and select or upload your asset.
Save the ad.
Go to the Preview icon to view the ad.